Importance Of SEO In Digital Marketing - Semalt Expert
SEO in digital marketing is a smart way to increase online visibility, attract new customers, grow your business and increase your revenue.
So, to successfully grow your online business effectively and especially increase your brand popularity, SEO is your best way out. Moreover, to ensure that you succeed in this bet, no matter what strategy you plan to implement, without a better SEO tool such as the SEO Personal Dashboard, you will never reach your goal.
Are you at that point? Then, don't panic as you have come to the best place where you can learn about all these things effectively and efficiently. In our article today, we will show you how your SEO strategy interferes with digital marketing. Moreover, as a bonus, we will also show you how to do it?
To begin with, let's try to understand the place of SEO in digital marketing.
What is SEO in digital marketing?
SEO or search engine optimization is defined as the set of actions aimed at improving the organic positioning of a website, i.e. it determines the position of a website in the SERPs. In other words, it allows your website to appear at the top of the results of search engines like Google.
Putting aside the technicalities, one could say that internet positioning is something similar to the market share your business might have over the competition, in this case, the web.
For example, what is the first thing that comes to mind when you think of toothpaste? It could be a brand, the one you use or even the one you don't use, the dental clinics, the supermarket where you shop, etc. Your answer depends on several factors, such as: preferences, location, memories and audiovisual stimuli.
Something similar happens with search engines. So, to be able to identify the most important things, you need powerful tools like the DSD.
Of course, the number of visits a page might receive depends on several factors. In this sense, and to get back to the technical details, there are more than 200 factors that come into play to appear in the first results.
We share with you the ones that, from our point of view, are the most relevant and at least the ones that properly depend on your efforts:
Factors involved in organic visibility
- Search volume.
- Keyword type (brand, informational and transactional).
- Elements on the page
- Meta descriptions.
- H1 tags.
- Content, extension, etc.
- Domain authority.
- Page authority.
- Quality of links.
- Number of links.
- Internal link.
Domain and page geography
- HTTPS protocols.
- Loading speed.
- Web hosting.
- HTML and CSS code.
- Mobile optimization.
In short, SEO is the process of improving the visibility of a website in the organic (unpaid) results of the various search engines. Now that you know the basics of SEO and some examples, let's see why it is relevant to invest time, money and effort.
How important is SEO in a digital marketing strategy?
In an ever-changing digital environment and with people trusting what they find on the internet every day, the success of a business often depends on what you do or don't do to promote your business on the web.
In any type of business, whether it's a large technology consulting firm or a university, an effective SEO strategy is a smart way to increase online visibility; attract new customers, grow the business and increase revenue.
Why make SEO efforts? We gather 3 fundamental reasons why you should consider them in your digital marketing strategy.
1. SEO and SEM in digital marketing, a joint effort
When marketers evaluate different platforms and channels, they often rate them individually. This is not a mistake, but it is not the only and best way to do it. How can we value each other's efforts by working together?
The efforts of SEO and PPC campaigns can be linked in many ways and although they work separately, an effective SEO strategy can improve the quality of PPC campaigns and vice versa.
Keywords play a crucial role in both SEO and paid advertising. For example, you can use the most profitable keywords to add them organically on the site's pages. Although currently, your site only generates leads through this channel, in the future you could reduce the investment cost or not have to pay for it, it will depend on your strategy. Moreover, with the help of the SEO Personal Dashboard tool, you have access to the best keywords of your niche in one click.
Indeed, these keywords will serve as a basis for defining and planning both organic actions and paid campaigns.
The cost of acquisition, the match, the position that the ad occupies in the SERPs, the conversion rate, are some of the aspects that could improve the effectiveness of the campaigns. In short, by combining one tactic with the efforts of the other, it is possible to reduce the cost of customer acquisition and thus make your marketing efforts profitable.
2. SEO as a pillar of inbound marketing, creating a conversion tunnel
90% of users have not yet made up their mind about a brand before launching their search (Source: Status Labs).
If we think about the growth wheel, it all starts with attracting strangers to the website. So, multiple SEO efforts contribute to this: from creating an SEO-friendly digital content strategy to developing a backlink strategy and improving the experience of users browsing the site.
Once we create a steady stream of visitors, the flywheel will have enough strength to start turning. That is, we can start developing actions to convert visits into leads, leads into MQLs, MQLs into business opportunities and, finally, into customers.
The easiest way to achieve this is to make sure you offer better services. So, whether you are a freelancer or an SEO agency, we offer you a double opportunity: attract more clients and earn enough money with the SEO Personal Dashboard.
3. SEO boosts sales through qualified traffic
How do these efforts translate into sales? SEO is a constant source of lead generation. Unlike people who have a work schedule, SEO works 24/7 every day of the year.
To say that an SEO strategy is effective, you have to look for qualified lead generation.
Which user is most likely to make a purchase? Is that a lot of money too? Doing SEO is not just positioning the site in the first place, it is doing it in such a way that it contributes to the company's revenue.
It would be of little use to attract hundreds of visitors who will never buy from you. But it will depend on your strategy, for example, the prospects who don't buy from you might contribute to the constant flow of traffic and build up the authority of the site. However, if you're planning to finish the race big and get the best results, then you should take advantage of the SEO Personal Dashboard.
How to make an SEO strategy?
It depends on multiple factors, such as: goals, size of your business, budget, current status of your online and offline business, competition and many developing elements. To that end, we share some tips that will help you stay on track to achieve your goals.
SEO is less about technology and more about human behaviour
It's true that factors such as indexability, code snippets, caching, 301 codes, 404 pages, tracking, etc., are conditional factors for positioning a page. But, if you base your efforts on users and not on search engines, more than 200 factors become feasible, making an ideal match between what users are looking for and all the best practices.
Let's think of the website as a supermarket: each chain arranges its shelves in different ways, at the entrance it can be electronics or fruits and vegetables. Although each one arranges its aisles in different ways, they all sort them according to categories.
For example, in the clothing department, you can find everything from women's clothes to baby clothes. So you don't have to pick a blouse first and then move on to baby socks.
The same thing happens with your website, how much time does a customer usually spend in a "supermarket" they like? Why do they like it? How often do they come? How much do they buy? Why do they decide to come back to you?
When you view your website as a source of solutions to your customers' problems and challenges, SEO efforts become more human and less technical.
SEO is less about "you" and more about your customers
It's okay to want to promote all of your products and/or services, but again and to go back to the previous point, "bombarding" the user with "me, first me and then me" is too tiring.
Shift the conversation from "what do I do" to "how can I help you".
Remember that your website is for strangers, prospects and customers, just as, with the supermarket example, the website needs to be aligned with your customers' buying process, contain information that helps them make decisions.
There will be visitors who already know your solutions (what you do or what you sell), but not your brand. On the other hand, there will also be strangers who don't know that your solutions can solve their challenges and needs.
SEO is less about monitoring irrelevant metrics and more about being SMART
In SEO, you might get lost in the vast amount of data we collect per day.
What are the things that really help you understand the effectiveness of your efforts?
The metrics depend on your goals. If improving organic traffic is your goal, how relevant is it to measure conversion rate?
To evaluate SEO actions, we need to clearly define the objectives to be reached. Indeed, measuring success is only possible with specific objectives and these are different in each company or sector.
In many ways, successful SEO and digital marketing efforts contribute significantly to achieving your digital strategy goals. Therefore, businesses need to recognize this and allocate marketing budgets accordingly.
Through this guide, we have just shown the place of SEO in digital marketing. Indeed, both SEO and digital marketing are important for the success of your online business. So, to make sure that you get to your end, joining SEO to your digital marketing strategy along with the help of a better SEO tool such as the SEO Personal Dashboard is your way out.
Moreover, the DSD tool allows you to attract more customers to your site by offering them better SEO services in addition to earning enough money by becoming a member of the Semalt Partner Program.
To get expert help or have your questions answered, you can contact us immediately.